The American Veterinary Medical Association (AVMA), a national not-for-profit organization representing over 89,000 veterinarians working in private and corporate practice, government, industry, academia, and uniformed services is seeking a Senior Brand Marketing Manager - Direct Response for our Marketing and Communications Division.
Under the general direction of the Division Director of Marketing, this position is responsible for marketing campaigns designed to generate member engagement, increase member satisfaction, generate revenue, and encourage attendance/utilization for AVMA programs and services. This highly visible and critical role involves a blend of tactical and strategic activities, including utilization of market research information and segmentation strategy; metric reporting; and cross-functional partnership throughout the Association. The Senior Brand Manager - Direct Response will identify innovative ways to communicate benefits and value to targeted audiences, helping the AVMA grow its brand and increase member engagement; and will utilize all channels in the marketing mix to meet marketing program goals.
A qualified candidate will hold a bachelor’s degree in marketing, communications, advertising, or a related field with a minimum of 4 years of professional marketing experience. Association and/or healthcare experience is a plus. Strong interpersonal skills with the ability to build consensus; and strong communication skills, both written and verbal, with the ability to simplify complex messages for a variety of audiences are essential. We require working experience and knowledge of Microsoft Office, multi-channel marketing, and email marketing. Familiarity with basecamp is preferred. A successful candidate must be highly organized with extreme attention to detail; able to manage multiple projects and tasks simultaneously; and work in a creative, cross-functional team environment. The flexibility to work outside of normal business hours and travel on behalf of the Association is required. Approximately 20% travel.
Headquartered in Schaumburg, Illinois with a Governmental Relations Division in Washington, D.C., the AVMA is structured to work for its members and act as a collective voice for its membership and for the profession. The AVMA provides a number of benefits to its members, including information resources; state and federal advocacy; address issues and affect policies that govern the profession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a staff of over 150 individuals. The organization is governed by an 18-member Board of Directors and has a $30M+ annual operation budget. For more information, visit https://www.avma.org/AVMAcareers. This search is being conducted by the Pursell Group. To apply, please electronically forward your resume, with cover letter, in confidence to Stacy Pursell, email@example.com; phone: (918) 298-7025.
Located in Schaumburg, Illinois, with a Governmental Relations Division in Washington, D.C., the AVMA is structured to work for its members, and acts as a collective voice for its membership and for the profession. The AVMA provides a number of benefits to its members, including information resources; state and federal advocacy; opportunities to address issues affecting policies that govern the pr...ofession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 160. The organization is governed by an 18-member Board of Directors and has a $30M+ annual operating budget. Throughout the organization, we take pride in knowing that we make a difference. The AVMA provides excellent employee benefits, including generous insurance, retirement, and paid time off plans. We enjoy a supportive, friendly and comfortable work environment where work/life balance is evident at every level. We work hard, grow and have fun! For more information, please visit www.avma.org.